SZ DJI Technology Co., Ltd. or Shenzhen DJI Sciences and Technologies Ltd. (Chinese: 深圳大疆创新科技有限公司; pinyin: Shēnzhèn Dà Jiāng Chuàngxīn Kējì Yǒuxiàn Gōngsī) or DJI (大疆创新; Dà Jiāng Chuàngxīn; 'Great Frontier Innovations') is a Chinese technology company headquartered in Shenzhen, Guangdong, backed by several state-owned entities. DJI manufactures commercial unmanned aerial vehicles (drones) for aerial photography and videography. It also designs and manufactures camera systems, gimbal stabilizers, propulsion systems, enterprise software, aerial agriculture equipment, and flight control systems.
DJI accounts for around 76% of the world's consumer drone market as of March 2021. Its camera drone technology is widely used in the music, television and film industries.