A design director (also called Director of Design) is a position usually found within the software development, web development, product design, advertising, media, automotive or movie industries, but may be useful in other product focused organizations as well. The duties has similarities to that of a creative instructor but with a greater emphasis on technical design and production, rather than just creative and ideas. The design director oversees the design of branding, product, UI, UX, Print, Advertising for a client, ensuring that the design elements fits in with the client's requirements and the product fits the design brief the client wish to promote for their company or product. However, unlike a creative director, the design director is also responsible for the overall quality of the final creative work and the quality of the project's design elements.
Whereas distinction between the two positions is that advertising creative directors are usually promoted from copyrighting or art directing positions.