Instagram, LLC is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location — via geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed.
Instagram was originally distinguished by allowing content to be framed only in a square (1:1) aspect ratio of 640 pixels to match the display width of the iPhone at the time. In 2015, this restriction was eased with an increase to 1080 pixels.